Truth is Advertising takes Ivory soap to task

So! recently I have noticed that Ivory Soap or more accurately the people at Proctor and Gamble have decided quite shrewdly to advertise on Youtube on the channels that show handmade, natural or organic soap. Natural soapmakers being a particular lot that for the most part, put a lot of effort into making soap and cosmetics with natural ingredients and/or list any bio-synthetics that are present.
The "rub" is that Ivory seems to be touting its product as a "pure" soap.............and it may just be............but Pure WHAT???????????
99 +44/100s pure soap made with beef fat is lovely but misleading to say....a vegan person. Lets have a more concise labeling structure in our products shall we?!?!?
...oh and by the way........our PURE soap is made with Olive oil, coconut oil, palm oil, water and sodium hydroxide (lye)..........so that makes it.........what...100% pure?

...........jus' sayin!!!